Soundstreams
Soundstreams is a not-for-profit new music organization that curates, commissions and produces the music of living Canadian Composers and artists. Celebrating its 40th anniversary, the brand felt it was time to rethink, refresh, renew & re-clarify Soundstreams.
The goal of the rebrand was to increase brand awareness publicly and internally and create a clear message to attract new patrons, donors, subscribers & general audience members. Convert one-time audience members to return and maintain its legacy built over the last 40 years.